Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources
定义了文化创业为通过讲故事在创业资源与资本获取之间搭建桥梁的过程，提出故事如何帮助新创企业获得合法性并打开市场和资本机会，适合创业与战略研究者阅读。
Abstract We define cultural entrepreneurship as the process of storytelling that mediates between extant stocks of entrepreneurial resources and subsequent capital acquisition and wealth creation. We propose a framework that focuses on how entrepreneurial stories facilitate the crafting of a new venture identity that serves as a touchstone upon which legitimacy may be conferred by investors, competitors, and consumers, opening up access to new capital and market opportunities. Stories help create competitive advantage for entrepreneurs through focal content shaped by two key forms of entrepreneurial capital: firm‐specific resource capital and industry‐level institutional capital. We illustrate our ideas with anecdotal entrepreneurial stories that range from contemporary high‐technology accounts to the evolution of the mutual fund industry. Propositions are offered to guide future empirical research based on our framework. Theoretically, we aim to extend recent efforts to synthesize strategic and institutional perspectives by incorporating insights from contemporary approaches to culture and organizational identity. Copyright © 2001 John Wiley & Sons, Ltd.