后门销售:销售人员违反文化与职业道德与采购商对供应商的选择
Back-door selling: Violation of cultural versus professional ethics by salespeople and purchaser choice of the supplier
JOURNAL OF BUSINESS RESEARCH · 1988
被引 19
人大 A-ABS 3
- I. Fredrick Trawick 通讯
- John E. Swan
- David R. Rink · 北伊利诺伊大学
市场营销商业伦理采购管理消费者行为