IMPLEMENTING STRATEGIC MISSIONS: EFFECTIVE STRATEGIC, STRUCTURAL AND TACTICAL CHOICES
研究了91家先进技术制造企业，发现战略使命（建设型 vs. 持有/收割型）会调节战略、结构和战术变量与企业绩效的关系，例如建设型企业在创业姿态、有机结构、低价、大销售团队等条件下表现更好。
ABSTRACT This article describes a study of the impact of strategic mission on the relationships between firm performance and selected strategic, structural, and tactical variables. Moderated regression analysis and subgroup analysis were used to analyse data collected from 91 advanced technology manufacturing companies. Results indicate that firms with build‐oriented strategic missions, relative to those with more hold‐ and harvest‐oriented strategic missions, performed better when they: (1) adopted entrepreneurial strategic postures; (2) had organic organization structures; (3) offered relatively low product prices; (4) employed relatively large sales forces; (5) offered relatively generous customer credit; and (6) offered relatively broad product lines. On the other hand, firms with hold‐ and harvest‐oriented strategic missions, relative to those with more build‐oriented strategic missions, performed better when they emphasized R&D activity geared toward the development and refinement of existing products. Strategic mission did not moderate the effectiveness of the firms’advertising expenditures or their new product development activity.