商业服务生产与消费的互动模型

An Interaction Model of Business Service Production and Consumption

BRITISH JOURNAL OF MANAGEMENT · 1991
被引 78
人大 A-ABS 4

中文导读

构建了一个商业服务生产与消费的概念模型,强调客户与供应商之间个体互动的动态性,并基于实证证据提出修正的服务类型学。

Abstract

SUMMARY This paper develops a conceptual framework and model of the production and consumption of a business service. The model captures the interacting and dynamic nature of relationships between individuals both within and between client and supplier firms. The role played by the client during the different phases of production of the service will influence the degree to which the final service delivered meets the customer's specifications and the probability of implementation. Some empirical evidence of the complex interactions that occur in the creation of business services is presented and is used to suggest a modified typology of business services.

服务营销商业服务客户关系服务生产