消费者对产品不可用反应的动态:缺货反应是否预示着对永久性品类缩减的反应?

Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?

JOURNAL OF BUSINESS RESEARCH · 2002
被引 106
人大 A-ABS 3
消费者行为零售管理产品管理营销策略