Reciprocal Stakeholder Behavior
将实验经济学中的互惠行为概念引入利益相关者理论，分析利益相关者如何通过互惠制裁将亲社会行为的规范要求转化为企业的经济激励，解释企业自愿遵守超法律要求的条件。
This article develops the notion of reciprocal stakeholder behavior by applying the concept of reciprocal behavior from experimental economics to stakeholder theory. A reciprocal stakeholder behavior model shows under which conditions stakeholders can translate normative demands for prosocial corporate behavior into economic incentives for companies through reciprocal sanctions. The author argues effective reciprocal stakeholder sanctions represent a strong mechanism to implement normative stakeholder demands for prosocial corporate behavior. Conceptually, the author introduces behavioral motives as an important element of stakeholder behavior and stakeholder influence. The argument shows that the notion of reciprocal stakeholder behavior adds substantially to a better understanding of (a) how normative stakeholder demands for prosocial corporate behavior are formulated, and (b) why and under which conditions companies voluntarily comply with stakeholder demands for prosocial corporate behavior that goes beyond legal requirements.