Franchising and the choice of self-employment
研究个人在自雇决策背景下购买特许经营的决定，比较了购买特许经营、开办独立企业或继续受雇的三组人群差异，发现对特许经营财务和商业利益的重视与购买决策正相关。
This paper reports the findings of a study of the decision to purchase a franchise within the broader context of the decision to become self-employed. The sample is taken from individuals who had indicated an interest in self-employment and franchising three years prior to the current study. In the interim, some had purchased franchises, some had opened or bought independent businesses, and some had remained employed by others. The differences among these groups are examined. Some support was found for the posited relationship between the personal benefits of self-employment and the decision to purchase a franchise or independent business. The importance attached to the financial and business benefits of franchising is positively related to the decision to purchase a franchise. Finally, there was some evidence that franchising offered greater choice of sectors. Franchisees were less likely than independent business owners to operate within sectors where they had previous experience.