Communication and Innovation Implementation
探讨决策单元如何通过沟通成本、权力类型和沟通渠道等结构性特征，克服创新风险与复杂性带来的阻力，推动采纳单元成功实施创新。
The capacity of a decision unit to induce innovation implementation within an adoption unit is crucial to organizational success. Risk and complexity are characteristics of innovations that can lead to resistance within organizational adoption units. Communication costs, types of power, and communication channels are structural characteristics that can be used by a decision unit to overcome this resistance. The interaction of these factors can determine the degree of successful innovation implementation within organizations.