重新审视‘衡量市场需求与制造一致性:一种方法论与例证’

A Reexamination of ‘Measuring the Congruence Between Market Requirements and Manufacturing: A Methodology and Illustration'*

DECISION SCIENCES · 2000
被引 6
人大 AABS 3

中文导读

重新审视了衡量制造与市场需求匹配度的指数,指出Bozarth和Berry(1997)的方法在概念和方法上存在问题,认为其提出的无差异曲线概念需要重新检验。

Abstract

This paper reexamines the idea of developing an index of manufacturing fit with market requirements. Bozarth and Berry's (1997) recent work provides a starting point. Several conceptual and methodological issues relating to the Bozarth and Berry approach are raised. It is argued that the indifference profile concept suggested by the authors bears reexamination.

运营管理制造战略市场匹配