Learning From Supply-Side Agents: The Impact Of Technology Solution Providers' Experiential Diversity On Clients' Innovation Adoption
研究了企业如何利用技术解决方案提供商的体验学习来克服创新采纳中的知识障碍，发现提供商的技术体验多样性正向影响客户创新采纳，而组织体验多样性呈U形关系，且客户营销强度调节作用因体验类型而异。
We examine how firms use the experiential learning of certain supply-side agents— technology solution providers—to overcome technological, organizational, and market-related knowledge hurdles to adopting innovations. Studying the electronic banking innovations of 4,293 credit unions that had relationships with 55 such providers during 2000–04, we found that their technical experiential diversity positively influences client innovation adoption, although benefits taper off at high levels of diversity. A provider's organizational experiential diversity, however, exhibits a U-shaped relationship with client innovation adoption. Also, the conditioning effect of a client firm's marketing intensity on the diversity-innovation link varies with the type of technology solution provider experience.