The Effects of Information Sources and Communication Channels on the Diffusion of an Innovation
回应Swanson等人对作者先前论文的批评，讨论研究结果的意义和问卷测量的合法性，适合关注创新扩散研究方法论的读者。
Swanson et al.'s comment, “Illusive Effects on the Diffusion of an Innovation: A Comment,” (Swanson et al. 1991, this issue) contains two major criticisms of our paper (Nilakanta and Scamell 1990), “Effects of Information Sources and Communication Channels on Diffusion of Innovation in a Data Base Development Environment:” (1) the significance and interpretations of the results and (2) the legitimacy of certain measures that appear in the questionnaire contained in the appendix (pp. 34–38). The purpose of this comment is to address these criticisms.