服务创新采纳者:自动柜员机卡持有者与非持有者的多重判别分析
Service innovation adopters: Multiple discriminant analyses of automatic teller machine cardholders versus nonholders
MANAGEMENT ASIA PACIFIC JOURNAL OF MANAGEMENT · 1986
被引 1
人大 A-ABS 3
- William R. Swinyard
- Leow Ger Ghee
服务创新消费者行为金融科技市场营销