A Theory of Retail Pricing
在梳理现有零售模型后，聚焦于商店通过集中商品为顾客节省成本这一核心观点，分析了由此产生的非凸性对商店竞争和定价约束的影响，并在完全信息假设下构建了零售定价理论。
After surveying existing models of retailing, this paper concentrates on the idea that the shop saves its customers costs by assembling goods in one p lace. This introduces an essential nonconvexity and importantly affec ts the conditions under which shops compete with each other and the c onstraints on their price setting. Under the admittedly unrealistic a ssumption of full buyer information, a theory of retail pricing is de veloped. Copyright 1988 by Blackwell Publishing Ltd.