信息与音乐销售的不对称性

Information and the Skewness of Music Sales

Journal of Political Economy · 2009
被引 145
人大 A+FT50ABS 4*

中文导读

研究新专辑发行如何通过消费者发现机制,永久提升艺术家旧专辑的销量,并发现信息不完全导致销售分布比完全信息下更不对称。

Abstract

This paper studies the role of product discovery in the demand for recorded music. We show that releasing a new album causes a substantial and permanent increase in sales of the artist's old albums-especially if the new release is a hit. Patterns in these "backward spillovers" suggest that they result from consumers discovering the artist upon hearing the new release. To explore the implications of consumers' incomplete information, we estimate a simple, learning-based model of market demand. Our results imply that the distribution of sales is substantially more skewed than it would be if consumers were more fully informed. (c) 2009 by The University of Chicago. All rights reserved.

信息不对称音乐销售偏态分布产品发现