Emulation in Academia: Balancing Structure and Identity
研究美国高校高层管理者如何选择模仿对象,发现他们倾向于模仿结构相似的高校,但声誉、组织形象和身份等属性也起重要作用,且模仿策略与战略变革及外部威胁感知相关。
This study seeks to expand our understanding of interorganizational emulation decisions made by top administrators in a broad sample of American colleges and universities. We analyze their emulation choices and show that these decision makers tend to emulate universities similar to their own. Our findings suggest, however, that the choice of emulation target within one's industry is not simply a matter of choosing the most structurally similar organization, but rather that identity-related attributes, such as reputation, organizational image, and organizational identity, also play a significant role in the emulation decision. The data also show that industry subgroups based on emulation decisions (strategic reference groups) differ in both structural and identity-related attributes. Further, interorganizational emulation decisions based on tactics of upward comparison (e.g., emulating universities with better reputations) are associated with greater strategic change, while downward comparisons are associated with greater perceived external threat. Finally, the data show that top management's perceptions of the university's level of environmental threat are related to their choice of a more coarse-grained or fine-grained set of attributes when determining the emulation target. We discuss some of these findings’implications for theory and practice.