Toward understanding strategic issue diagnosis
关注战略决策中一个被忽视的核心过程:战略问题诊断,提出了包含输入、过程特征和输出的分析框架,并用PIMS和BCG两个战略模型加以说明。
Abstract This paper calls attention to a central but neglected process in strategic decision making, i.e. strategic issue diagnosis (SID). A framework for discussing SID is presented in terms of three critical components: inputs, process characteristics and outputs. The framework is illustrated in the context of PIMS and BCG, two widely recognized strategy models. The major implications highlight the theoretical significance of SID for understanding strategic decision making.