Consumer driven corporate environmentalism: Fact or fiction?
重新审视消费者在推动企业环保响应中的作用，分析表明绿色消费虽受关注但尚未被管理者视为驱动企业环保主义的关键因素。
Abstract The role of consumers in driving organizations to be environmentally responsive is currently contentious. It is, however, important to understand the role that consumers play, because they can be a crucial pull factor for organizations. In this paper, we re‐examine the role of consumers in driving business organizations to be environmentally responsive. Our analysis suggests that, despite the growth and interest in green consumerism, it has not yet matured to the stage where it is viewed by managers as driving corporate environmentalism. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.