广义消费者选择下的最优非线性定价

Optimal Nonuniform Pricing with Generalized Consumer Choice

Journal of Industrial Economics · 1994
被引 8
人大 A-ABS 3

中文导读

研究了消费者可能在非相邻使用水平间无差异时,垄断者如何制定最优非线性价格,发现边际价格可能低于边际成本。

Abstract

A frequent assumption in nonuniform pricing models is that local maximizing conditions are met exactly once for each purchasing consumer; no consumer can be indifferent between two nonadjacent usage levels. Each consumer then responds to a change in marginal price only by incrementally reducing her usage. More realistically, maximizing conditions are sometimes twice met for some interior users who can be indifferent between nonadjacent usage levels and may, therefore, jump discretely if marginal prices change at either level. The author derives a monopolist's generalized price schedule under these circumstances and shows that marginal price may fall below marginal cost. Copyright 1994 by Blackwell Publishing Ltd.

最优非线性定价广义消费者选择边际价格低于边际成本