需求信息不对称供应链中的动态讨价还价

Dynamic Bargaining in a Supply Chain with Asymmetric Demand Information

Management Science · 2014
被引 102
人大 A+FT50UTD24ABS 4*

中文导读

研究买卖双方在需求信息不对称下通过交替出价谈判数量与付款的动态博弈,发现双方耐心程度影响交易顺序和利润,且需求预测精度对双方利润有非线性影响。

Abstract

We analyze a dynamic bargaining game in which a seller and a buyer negotiate over quantity and payment to trade for a product. Both firms are impatient, and they make alternating offers until an agreement is reached. The buyer is privately informed about his type, which can be high or low: the high type's demand is stochastically larger than the low type's. In the dynamic negotiation process, the seller can screen, whereas the buyer can signal information through their offers, and the buyer has an endogenous and type-dependent reservation profit. With rational assumptions on the seller's belief structure, we characterize the perfect Bayesian equilibrium of the bargaining game. Interestingly, we find that both quantity distortion and information rent may be avoided depending on the firms' relative patience, and the seller may reach an agreement with either the high type or the low type first, or with both simultaneously. Furthermore, we explore our model to characterize the effect of demand forecasting accuracy on firm profitability. We find that improved demand forecast benefits the buyer but hurts the seller when the buyer's forecasting accuracy is low. However, once the buyer's forecasting accuracy exceeds a threshold, both firms will benefit from further improvement of the forecast. This observation makes an interesting contrast to previous findings based on the one-shot principal–agent model, in which improvement of forecasting accuracy mostly leads to a win–lose outcome for the two firms, and the buyer has an incentive to improve his forecasting accuracy only when it is extremely low. This paper was accepted by Yossi Aviv, operations management.

供应链谈判非对称需求信息动态博弈完美贝叶斯均衡