管理新产品与再制造产品

Managing New and Remanufactured Products

Management Science · 2006
被引 804 · 同刊同年前 5%
人大 A+FT50UTD24ABS 4*

中文导读

研究企业在多周期中同时销售新产品和再制造产品的策略,分析垄断和双寡头环境下的生产决策,发现当再制造利润高时,原始设备制造商可能降低首期价格以增加未来可用的回收核心数量。

Abstract

We study a firm that makes new products in the first period and uses returned cores to offer remanufactured products, along with new products, in future periods. We introduce the monopoly environment in two-period and multiperiod scenarios to identify thresholds in remanufacturing operations. Next, we focus our attention on the duopoly environment where an independent operator (IO) may intercept cores of products made by the original equipment manufacturer (OEM) to sell remanufactured products in future periods. We characterize the production quantities associated with self-selection and explore the effect of various parameters in the Nash equilibrium. Among other results, we find that if remanufacturing is very profitable, the original-equipment manufacturer may forgo some of the first-period margin by lowering the price and selling additional units to increase the number of cores available for remanufacturing in future periods. Further, as the threat of competition increases, the OEM is more likely to completely utilize all available cores, offering the remanufactured products at a lower price.

新产品再制造产品垄断双寡头