目标声誉可转移性、消费者敌意与跨境并购成功:中国与台湾的比较

Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan

INTERNATIONAL BUSINESS REVIEW · 2012
被引 51
人大 A-ABS 3
国际商务消费者行为并购市场营销政治经济学