Social Media: A Tool for Open Innovation
研究了企业如何在整个创新流程（从创意生成、研发到商业化）中利用社交媒体进行开放式创新，并提出了组织和技术上的调整建议。
Despite the exponential rise of social media use in external stakeholder engagement, academic research and managerial practice have paid little attention to how it can be used for open innovation across the entire innovation funnel, spanning ideation, R&D, and commercialization. As a result, there is little understanding of how companies can organize for and implement social media for open innovation. Utilizing a multiple case study design, this article examines its application across the entire innovation process. It proposes a range of organizational and technological adaptations that managers can implement to ensure they realize the innovative benefits of social media application.