Sparkling wine choice from supermarket shelves: the impact of certification of origin and production practices
基于意大利北部零售店的真实选择和陈述偏好数据，研究了原产地认证和生产实践对消费者选择Prosecco起泡酒的影响，并分析了价格和认证等关键属性的非关注问题。
Abstract We report the results of a study based on revealed and stated preference data on choice of Prosecco wines in retail stores close to the origin of production in Northern Italy. Emphasis is placed on ability to reconcile the utility structure of stated preference data with that underlying revealed preference data. We extend the analysis to cover nonattendance of key attributes, such as price and certification of origin, while controlling for the large range of brand effects.