Extrapolating experimental-auction results using a stated choice survey
研究用陈述选择调查来推断实验拍卖的结果,从而将拍卖结果推广到假设产品和代表性消费者样本,以挪威消费者对牛肉原产地和激素状态的偏好为例。
During the last decade, experimental auctions and stated choice (SC) surveys have been widely used to study food demand. These methods have complementary strengths and weaknesses. Experimental auctions are limited by the availability of products and the use of locally recruited participants, whereas SC surveys lack real economic incentives. We use an SC survey to extrapolate the results of an experimental auction to hypothetical products with non-existing attribute combinations and to a representative sample of Norwegian consumers. The method is illustrated using Norwegian consumers' preferences for country-of-origin and hormone status for beef.