信号强度:限制性定价与掠夺性定价

Signalling Strength: Limit Pricing and Predatory Pricing

RAND Journal of Economics · 1992
被引 15
人大 AFT50ABS 4

中文导读

构建了一个动态信号博弈模型,研究在位企业面对潜在进入时,如何选择限制性定价或掠夺性定价来维持垄断利润,并发现双方实力对比影响策略选择。

Abstract

This article merges two areas of strategic pricing theory. A dynamic signalling game with two-sided uncertainty is presented in which an incumbent is confronted with potential entry and chooses between limit pricing and predatory pricing as a means of achieving or maintaining monopoly profit. Initial distributions across player types are pivotal to this decision. Results show that when the incumbent is likely to be strong relative to the entrant, predatory pricing is chosen. When the incumbent is likely to be weak relative to the entrant, limit pricing is chosen. For intermediate cases a strong incumbent may choose a combination of these two signalling strategies.

信号博弈限制性定价掠夺性定价市场进入