Towards Reconciliation of Market Performance Measures to Strategic Management Research
识别了战略管理与金融学在事件研究法上的四个分歧，据此评估五种市场绩效计算程序，并推荐更适用于战略管理研究的替代方案。
Four research issues are identified that highlight the contrasting perspectives of strategic management and finance on event-study methodology. These issues then are used to evaluate five finance procedures used to calculate market-based performance measures. In each case, alternative procedures are recommended to make these measures more relevant both conceptually and statistically, for strategic management research.