Corporate autobiographies: the narrative strategies of corporate strategists
分析IBM、苹果和施乐公司高管的自传，揭示这些叙事如何塑造个人形象、反映社会阶层，并说明企业实际运作方式。
The autobiographies of people who run large corporations have become a distinctive literary genre. This paper analyzes the narrative structures of three such texts to understand what they tell us about their authors as individuals and as members of a social class, and about how firms are run in real life. The texts relate to the histories of IBM, Apple Computer, and Xerox. The analysis centers on how the narrative is structure to present the person and his story and how the self is fashioned through this narrative approach. In these three cases, the autobiographical stories are not about self‐transformation, although the corporations are transformed. Instead, they are narratives of self‐realization through passionate engagement in which the realized self becomes a catalyst for corporate change. The paper also considers the role of the autobiography in underwriting the social position of high‐level corporate executives.