Possibilities and limits of individual marketing on family farm firms
探讨家庭农场通过个体营销活动（如降低投入价格或提高产出价格）来改善经济状况的可能性，并初步估算这些活动带来的利润增长。
Agricultural marketing is usually regarded as the affair of special institutions created to improve the situation of the whole sector. However, any farm has at its disposal a bundle of marketing activities to improve its economic situation. Generally these activities aim at a reduction of input prices and/or an increase of the farm gate output prices. The paper deals with these possibilities and gives some first approximations of the profit increases which could be attributed to improvements of individual marketing activities.