The Influence of Affect on Beliefs, Preferences, and Financial Decisions
神经经济学研究发现，情绪状态影响风险偏好和信念更新，积极情绪如兴奋促使人冒险并高估自身能力，消极情绪如焦虑则相反，且人们会忽略矛盾信息以维持积极情绪，进而影响金融决策。
Abstract Neuroeconomics research shows that brain areas that generate emotional states also process information about risk, rewards, and punishments, suggesting that emotions influence financial decisions in a predictable and parsimonious way. We find that positive emotional states such as excitement induce people to take risks and to be confident in their ability to evaluate investment options, while negative emotions such as anxiety have the opposite effects. Beliefs are updated so as to maintain a positive emotional state by ignoring information that contradicts individuals’ prior choices. Marketplace features or outcomes of past choices may change emotions and thus influence future financial decisions.