Corporate Social Responsibility and Firm Financial Performance
利用《财富》杂志的企业声誉评级，分析了企业社会责任感知与财务绩效的关系，发现前期绩效（股票回报和会计指标）比后期绩效与社会责任更相关，且风险指标与社会责任的关联比以往研究更强。
Using Fortune magazine's ratings of corporate reputations, we analyzed the relationships between perceptions of firms’ corporate social responsibility and measures of their financial performance. Results show that a firm's prior performance, assessed by both stock-market returns and accounting-based measures, is more closely related to corporate social responsibility than is subsequent performance. Results also show that measures of risk are more closely associated with social responsibility than previous studies have suggested.