The Fraud Investigation Detective Agency
通过Ken和Barbara Wilson创办并扩张侦探事务所的案例，说明新创企业如何建立和利用竞争优势来成功启动并扩大市场份额。
The Fraud Investigation Detective Agency presents the problems faced by Ken and Barbara Wilson as they established their new business and, after achieving an initial success, the issues that the Wilsons faced as they attempted to expand the business. This case deals with the importance of creating competitive advantages as a strategy in starting a new venture. The case continues as the owners recognize the effects of their competitive advantages on the successful launch of the company. Finally, the case deals with strategies to expand market share by utilizing these competitive advantages. Financial data from the actual company are included.