Evaluating Consumer Preferences for Existing Multiattribute Products: A Non‐Metric Approach
提出一种模型，仅需产品整体排名和属性排名数据，就能评估消费者对现有多属性产品的偏好，并推导属性效用分布以判断权衡关系。
ABSTRACT A model evaluating consumer preferences for multiattribute products is derived. The model possesses the following features: (1) the method works for existing products; (2) the input data require only overall product rankings and attribute rankings; (3) the distribution of part worths (utility) for particular attributes is derived and used to judge the trade‐offs among different attributes; (4) the procedure can be implemented with existing software; and (5) the attributes do not need to be quantifiable.