Crossing Cultures, Learning to Export: Making Houses in British Columbia for Consumption in Japan*
将贸易视为文化、经济和政治过程，提出关系型市场情报模型，研究不列颠哥伦比亚省向日本出口房屋的案例，探讨跨文化学习与沟通对地方发展的影响。
Abstract: In this article, trade is conceptualized as a cultural as well as an economic and political process. In this view, exporting connects market intelligence with production intelligence on either side of national, typically cultural, borders. These connections frequently imply alternative, mutually influencing, forms of communication and learning that have various implications for local development. A model of relational market intelligence is outlined as a way of understanding this dimension of exporting. The model integrates production and market intelligence while emphasizing alternative pathways of learning and communication. It is applied to the newly emergent trade that features the export of houses from British Columbia to Japan. Within an extended case‐study research design framework, information is based on interviews with manufacturing firms and related organizations in British Columbia. Implications for local development in British Columbia are noted.