Strategic issue management
提出一种系统方法,用于早期识别并快速响应影响企业的重要趋势和事件,描述了强信号与弱信号两种战略议题管理系统,并与定期战略规划进行比较,提出选择标准。
Abstract The paper presents a systematic approach for early identification and fast response to important trends and events which impact on the firm. Two versions of such an approach are described: a strong signal and a weak signal strategic issue management system . Strategic issue management, which responds to signals in “real time”, is compared to periodic strategic planning, and criteria for choice among the three are proposed.