顾客如何应对服务失败?品牌声誉与顾客满意度的研究

How customers cope with service failure? A study of brand reputation and customer satisfaction

JOURNAL OF BUSINESS RESEARCH · 2014
被引 267 · 同刊同年前 6%
人大 A-ABS 3
服务营销消费者行为品牌管理服务失败与补救