In the Eye of the Beholder: Cross-Cultural Lesson in Leadership from Project GLOBE:
文章批评GLOBE研究的方法论，指出样本量过小且忽略地区差异，并提出第三文化联结模型作为替代，聚焦中美合资企业的跨文化冲突识别与应对。
The article discusses cross-cultural leadership and cultural bias in surveys. The author critiques the GLOBE study methodology and suggests that researchers can influence survey conclusions by omitting regionally specific alternatives. He argues that sample sizes are too small to generalize about leadership styles. He offers an alternative method in the Third Culture Bonding (TCB) model which focuses on identifying potential cross-cultural conflicts in Sino-American ventures and developing groups to cope with those sensitivities. The author cautions against applying either GLOBE or TCB methods generally to other cultures.