Spatial Pricing Policies Reconsidered: Monopoly Performance and Location
重新审视垄断企业在三种定价模式(出厂价、统一价、歧视价)下的福利影响,发现当不同市场需求差异较大时,统一配送定价可能带来最高社会福利。
This paper reexamines the welfare implications of three pricing regimes (mill, uniform, and discriminatory) for a monopoly. Assuming linear demand and constant marginal costs, I show that with the introduction of endogenous location choice, uniform delivered pricing may provide the highest social welfare when demands in different markets are sufficiently heterogeneous; whereas discriminatory pricing always dominates uniform pricing when demands in different markets are similar.