激励购买自有品牌：商店形象、产品标志性和质量变化的影响

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

• Yongchuan Bao · 阿拉巴马大学
• Yongchuan Bao 通讯
• Yeqing Bao · 阿拉巴马大学 通讯
• Yeqing Bao
• Shibin Sheng