Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct
本文是《创业理论与实践》特刊的引言，探讨创业导向构念的性质（倾向性还是行为性）、为何被视为“恼人构念”、其填补的文献空白、单维与多维概念化路径、测量问题（特别是形成性构念的测量困境）以及未来研究方向。
This article introduces the Special Issue of Entrepreneurship Theory and Practice on the topic of Entrepreneurial Orientation (EO). In addition to overviewing the preparation and structure of the Special Issue, this article addresses various substantive matters pertinent to the continuing development of EO theory and research including (1) the issue of whether EO is more defensibly conceived of as a dispositional or behavioral construct; (2) the reasons why EO is regarded by some as an “annoying construct,” and what might be done about it; (3) the reasons why the concept of EO fills an important gap in the literature on firm–level entrepreneurship; (4) a proposal that EO theory and research proceed along two concurrent paths corresponding the unidimensional and multidimensional conceptualizations of the construct; (5) a review of EO measurement issues focused on why, in particular, it is problematic to conceive of and measure EO as a formative construct; and (6) a brief consideration of both marginal–value and high–potential topic areas for future EO theory and research.