The significance of network resources in the race to enter emerging product markets: the convergence of telephony communications and computer networking, 1989–2001
研究了1989-2001年间517家企业在网络交换机市场进入时机中，网络资源（信息质量、数量、多样性）的作用，发现高质量、大数量和多样化的信息能加速进入，但网络锁定和成本会抵消这些好处。
Abstract This paper focuses on the role of network resources and examines the associated mechanisms that affect the timing of entry into an emerging product market. Linking network theory to market entry research, I analyze the pattern in the structure, relation, and composition of 517 firms' strategic alliances as the firms face the decision of whether and when to enter the networking switches market over a 13‐year period from 1989 to 2001. The context for empirical testing is the voice/data convergence between telephony communications and computer networking technologies during which the industry boundary blurs. Firms that have access to information of high quality, large quantity, and compositional heterogeneity are likely to enter the newly developed market more quickly. However, network configuration lock‐in and network costs may counterbalance the benefits derived from network resources. I discuss the implications of these findings for research on social networks and the timing of market entry. Copyright © 2007 John Wiley & Sons, Ltd.