Food Choice in an Interdisciplinary Context
基于一个农村经济与土地利用研究项目，探讨消费者对营养强化食品的支付意愿，并指出传统经济学方法只能提供部分理解，因此讨论经济学家如何将其他学科的观点纳入消费者选择模型。
Abstract Reform of agricultural policies, notably the continuing elimination of production‐enhancing subsidies, makes it possible for policies to respond to social issues such as the rural environment and health in future. In this paper, we draw on a Rural Economy and Land Use (RELU) research project which is examining the potential for the development of healthy food chains and the implications for human health and the environment. One of the key issues to be addressed is consumers’ willingness to pay for the nutritionally enhanced food products from these new chains, but it is evident that only a partial understanding can be gained from a traditional economics approach. In the paper, we discuss how economists are beginning to incorporate views from other disciplines into their models of consumer choice.