Web Sites and Corporate Culture: A Research Note
通过比较12家跨国公司在食品服务和制药两个行业的网站，研究能否用网站内容作为企业文化的指标，并讨论观察到的文化差异。
This research note examines the feasibility of using corporateWeb sites as an indicator of corporate culture. This is done by comparing theWeb sites of 12 multinational companies in two distinct business sectors—food services and pharmaceuticals—across 23 subdimensions of corporate culture. Differences in the corporate cultures of these companies, as observed in theirWeb sites, are then discussed.