Examining Entrepreneurs' Presentation Effectiveness in Generating Stakeholder Interest: Observations From the Medical Device Industry
研究创业者展示中哪些视觉设计更能吸引利益相关者兴趣，基于42个早期创业项目海报的分析，发现特定视觉元素能提升投资者和合作者的关注度。
Entrepreneurs make countless pitches and presentations to prospective stakeholders that are critical to securing needed resources. Our study examines whether or not certain aspects of visual presentations are more likely to elicit stakeholder interest. By applying precepts of information visualization theory, we empirically examine 42 early‐stage venture poster presentations to determine the impact design and content have on attracting stakeholder interest. Our findings suggest that visualization matters; posters that included specific visual devices garnered a higher level of interest among prospective stakeholders, including investors and collaborators.