Semi‐structural models of advertising competition
提出一个半结构离散选择模型，用于估计静态或动态决策规则，特别适用于策略互动、私人信息相关及历史行为影响的情境，并应用于价格与广告竞争的动态博弈分析。
Abstract We propose a semi‐structural discrete‐choice model that can be used to estimate static or dynamic decision rules. It is particularly useful in strategic contexts when games involve a rich set of choices, when private information is correlated, and when one wants to uncover the effect of historic behavior (on, for example, prices, sales, and profits). We apply our discrete‐choice estimator to study decision rules for a dynamic game of price and advertising competition, and we evaluate the long‐run consequences of those rules. Copyright © 2007 John Wiley & Sons, Ltd.