基于互联网的电子商务商业模式:剖析

Business Models for Internet-Based E-Commerce: An Anatomy

CALIFORNIA MANAGEMENT REVIEW · 2000
被引 932 · 同刊同年前 5%
人大 A-ABS 3

中文导读

提出了一个三维框架来定义互联网商业的商业模式,并应用于新兴市场结构,帮助组织选择合适的商业模式。

Abstract

The success of Internet-based businesses in the business-to-customer segment in recent years has been impressive. It is widely projected that the business-to-business segment is poised for a spectacular growth as well. However, a consistent definition and a framework for a business model for Internet-based business is still non-existent. This article proposes a three-dimensional framework for defining a business model and applies it to the emerging market structure. It also identifies certain factors that can guide organizations in their choice of an appropriate business model.

电子商务商业模式互联网商业企业间电子商务