Beating the Clocks: Corporate Responses to Rapid Change in the PC Industry
研究了个人电脑行业企业如何通过管理物流和时间来应对关键组件价值下降,对比了直销商与传统竞争对手的不同策略。
Competition in the personal computer industry is predicated upon the careful management of logistics, particularly those aspects concerned with time. This is due to the need to mitigate the loss-of-value dynamics of the critical components utilized in PCs. PC firms have developed various value chain models for controlling this devaluation process. Direct marketers such as Dell have organized their production activities to manage and benefit from the constantly falling prices. In contrast, their more traditional competitors continue to lose market share because they have been unable to manage time as effectively.