Generic strategies: An empirical investigation of typology validity and strategy content
通过对34家加拿大企业进行实地研究，验证了一种通用战略类型学的有效性，并详细描述了每种战略类型的内容，为管理者识别和沟通战略选择提供了实用工具。
Abstract Field research was conducted in 34 Canadian companies/business units to determine the validity of a generic typology of strategies and the content of each type. Two questionnaires, secondary data, and interviews were used to identify strategic types and explore their strategic characteristics. A typology of generic strategies was proposed and tested, and comprehensive descriptions of their characteristics were developed. The findings provide support for a methodology for measuring and identifying strategy, a basis for research on contingency theories of strategic management, and a practical tool for managers to identify and communicate strategic choices and the implementation issues involved.