特许经营是创业吗?是,不是,也许吧

Is Franchising Entrepreneurship? Yes, No, and Maybe So

ENTREPRENEURSHIP THEORY AND PRACTICE · 2011
被引 92
人大 AFT50ABS 4

中文导读

调查创业领域思想领袖对特许经营与创业关系的看法,包括特许人和受许人是否算创业者、特许经营研究是否算创业研究,以及特许经营研究的质量评价。

Abstract

We report the results of a survey of key thought leaders within the entrepreneurship field centered on the relationship between franchising and entrepreneurship. Specifically, we asked members of the Entrepreneurship Theory and Practice editorial board whether they consider franchisors to be entrepreneurs, whether they consider franchisees to be entrepreneurs, whether they consider research on franchising to be entrepreneurship research, and how they view the quality of franchising research compared with the quality of entrepreneurship research in general. Their collective responses offer important implications for franchising research. One implication is that franchising research needs to become more theoretically robust. A second is that the concepts of opportunity recognition, risk, organizational size, stage of organizational development, and organizational autonomy need to be taken into account when studying franchising.

创业特许经营创业研究学术评价