Can Firms Build an Innovation-Orientated Culture in Turbulent Environments?
研究了企业文化的价值观、规范和人工制品三方面如何影响产品创新，并考察了市场动荡和技术动荡的调节作用。
“Innovate or die” seems to be the catch phrase for all corporations today. Given that innovation is a life-and-death issue for product marketability and popularity, it is imperative that firms cultivate an innovation-oriented corporate culture conducive to sustaining product innovation over the long run. How to create an innovation-oriented corporate culture was among the important research problems explored by Ruth Maria Stock, Bjoern Six, and Nicolas A. Zacharias (Technische Universitat Darmstadt, Germany) in their recent study. Stock and her colleagues considered corporate culture as the critical element for either enhancing or inhibiting product innovation. In particular, they explored the effect of three aspects of corporate culture—values, norms, and artifacts—on product program innovativeness under market dynamism and technological turbulence. They also explored the role of innovation-oriented cultural artifacts on product innovation.