市场营销中的伦理与社会责任：广告策略伦理评估的审视
Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies
JOURNAL OF BUSINESS RESEARCH · 1997
被引 83
人大 A-ABS 3
- Saviour L. S. Nwachukwu
- Scott J. Vitell
- Faye W. Gilbert
- James H. Barnes
市场营销商业伦理广告策略企业社会责任